Study on the Automated Negotiation Methodology for Solving Multi Attribute Negotiation

The spread of the Internet and development of e-commerce technology have redefined commercial transactions, and a succession of attempts to embody actual transactions has proliferated in the e-commerce environment. Several studies have been continuously attempted to embody the function of negotiations in the e-commerce environment, since negotiations have been performed in most transactions except those at a fixed price. This study presents various alternative plans for the multiattribute negotiation between purchasers and sellers to embody the automated negotiation system in the e-commerce environment and proposes a method of creating and evaluating an optimum negotiation plan according to user characteristics.